Shopify Blog

When optimizing your website, it’s easy to overlook product pages. The front-page, landing pages and checkout pages often take priority. But the product page is where the purchase actually happens. ...

With Thanksgiving and the ensuing madness of Black Friday and Cyber Monday over, it’s time to start thinking about your holiday promotions leading up to Christmas. What could be better...

For the first time ever, shoppers are going online for most of their purchases. Currently, 35% of US digital shoppers start their product searches on Google. Organic search is clearly...

Ever heard the saying, “The first impression is the last impression?” When it comes to starting your new eCommerce store, your visual identity is critical. The first thing any potential...