10 Best Free Shopify Themes Ranked

Ever heard the saying, “The first impression is the last impression?”

When it comes to starting your new eCommerce store, your visual identity is critical. The first thing any potential customer will see when visiting your website is the design and feel of the store. Fortunately, Shopify has a number of feature-rich, attractive themes developed by professional web designers.

The best part? Many of these themes are free.

95% of users indicated that a positive user experience is the most important factor when they visit a website. – Econsultancy

With most startups and small business owners being on a tight budget, paid themes aren’t always an option. The Shopify Theme Store offers 10 free themes that offer all the features and customizations that you need to get started.

The only risk you run with these free themes is creating a store that looks like everyone else's. But with a dash of creativity and careful ordering of homepage sections, it’s entirely possible to create a store that’s as unique as your brand. Shopify even offers 60 minutes of complimentary design support for those on the Basic Shopify plan or higher to help your store truly stand out.

In this roundup, I’m going to rank the 10 free themes on the Shopify Theme Store to help you discover which theme will work best for your store.

Minimal Shopify theme

1. Minimal

87% positive reviews

Minimal is a simple, clean theme that keeps the focus on your products.

The Good:

While basic, as the name implies, Minimal gets good reviews for being easy to use and versatile. It's clean design and layout make it look super sharp on mobile.

The Bad:

For those who are looking for a more creative theme, Minimal's simple layout isn't going to cut it. The lack of interesting image homepage sections doesn't help its case.

Features

  • Slideshow
  • Product image zoom
  • Related products
  • Home page video

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Gallery
  • Image with text
  • Slideshow
  • Featured product
  • Newsletter
  • Map
  • Rich text
  • Video
  • Custom HTML

Brooklyn Shopify theme

2. Brooklyn

76% positive reviews

Brooklyn is a contemporary, elegant theme that’s tailor-made for modern apparel stores.

The Good:

Brooklyn gets top marks when it comes to elegant design. If you want a professional website in a short amount of time, this is the theme for you.

The Bad:

Product pages stack images on top of each other, so if you have over 3 pictures the page is going to be enormous. The theme also has a somewhat limited selection of homepage sections compared to other themes. 

Features

  • Designed for modern apparel stores
  • Header slideshow
  • Dynamic product grid
  • Slide-out cart

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Image with text
  • Featured product
  • Newsletter signup
  • Map
  • Rich text
  • Video
  • Custom HTML

3. Pop

91% positive reviews

Pop is a simple theme that puts the focus clearly on your products and images.

The Good:

Pop is unique in that it offers a sidebar menu and slide-out cart. Users rave about it's clean, fresh style and user-friendliness.

The Bad:

While your products steal the spotlight in this theme, the downside is that there aren't a lot of options for a unique layout.

Features

  • Sidebar menu
  • Slide-out cart
  • Home page slideshow
  • Product image zoom

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Image with text
  • Slideshow
  • Featured product
  • Newsletter
  • Map
  • Rich text
  • Video
  • Custom HTML

4. Narrative

74% positive reviews

Narrative is an impactful theme that lets you showcase your story, values, and product.

The Good:

This theme is perfect for brands wanting to tell a story through stunning imagery and content. 

The Bad:

The main navigation is exclusively through a hamburger menu, making this theme less than ideal for those with lots of product categories. Users also complain about the "messy" look of product pages if you don't have the perfect images.

Features

  • Built for small catalogs
  • Hero video
  • Designed for visual storytelling
  • Fixed navigation

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Gallery
  • Highlight
  • Image with text
  • Image with text overlay
  • Featured product
  • Newsletter
  • Map
  • Rich text
  • Testimonials
  • Video
  • Custom content
  • Featured slider

Boundless Shopify theme

5. Boundless

69% positive reviews

Boundless is a minimalist theme that puts your photography front and center.

The Good:

Boundless is optimized for large images and features full-width collection images. Users love how modern and sleek this theme looks if you have the right images.

The Bad:

On the flipside, having such an image-heavy theme means you can't get away with sloppy photo editing. Users will have to keep an eye on their image size and resolution. There's also only one option for image-related homepage sections, the 'image with text' section.

Features

  • Optimized for large images
  • Slideshow with fading effect
  • Sticky navigation
  • Single product gallery

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Image with text
  • Featured product
  • Newsletter
  • Map
  • Rich text
  • Video
  • Custom HTML

Supply Shopify theme

6. Supply

68% positive reviews

Supply is a commercial theme that’s ideal for stores with large inventories.

The Good:

Collection filtering in the sidebar is great for stores with lots of products. The theme is simple yet professional and provides all the features you need without unnecessary frills.

The Bad:

Some users complain about the theme being incompatible with certain browsers. It's also rather plain if you're looking for something with a little bit more of a 'wow factor.'

Features

  • Built for large catalogs
  • Collection filtering in sidebar
  • Slideshow
  • Featured collections on home page

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Image with text
  • Slideshow
  • Featured product
  • Newsletter
  • Map
  • Rich text
  • Video
  • Custom content

7. Simple

69% positive reviews

Simple is perfect for stores looking for a simple style to showcase their products.

The Good:

There's nothing wrong with a simple website, especially one that's as clean and fresh as this theme. Features image animations for sleek, transition effects and a related products option built into the theme.

The Bad:

There's a lot of white space in the header which takes up precious room for content above the fold.  

Features

  • Sidebar menu
  • Product image zoom
  • Related products
  • Image animations

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Featured banner
  • Image with text
  • Slideshow
  • Featured product
  • Newsletter
  • Map
  • Rich text
  • Video
  • Custom HTML

Venture Shopify theme

8. Venture

48% positive reviews

Venture is a bold, clean theme able to support stores with large inventories.

The Good:

Venture boasts on of the most unique headers and a wide selection of homepage sections, making the theme super customizable.

The Bad:

Unfortunately, while the theme looks great on desktop, many of the homepage sections don't seem to be responsive on mobile.

Features

  • Built for large catalogs
  • Multi-column menu
  • Slideshow
  • Promotional banner

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Gallery
  • Image with text
  • Image with text link
  • Logo list
  • Multiple link blocks
  • Featured products
  • Newsletter
  • Map
  • Search
  • Rich text
  • Testimonials
  • Text column with images
  • Video
  • Custom HTML

Debut shopify theme

9. Debut

42% positive reviews

Debut is Shopify's signature theme, designed to beautifully showcase your brand and products.

The Good:

Debut lets you tell your story through a slideshow with video and images. It includes unique homepage sections like a logo list and text columns with images.

The Bad:

Here's another theme that gets poor reviews when it comes to mobile. The main complaint is image resolution with some users going so far as to call it 'deplorable.'

Features

  • Slideshow with video
  • Single featured product
  • Product filtering
  • Customer testimonials

Homepage Sections

  • Blog posts
  • Collection list
  • Featured collection
  • Gallery
  • Image with text
  • Image with text overlay
  • Logo list
  • Slideshow
  • Featured product
  • Newsletter
  • Map
  • Rich text
  • Testimonials
  • Text columns with images
  • Custom content

Jumpstart shopify theme

10. Jumpstart

38% positive reviews

Jumpstart is a theme designed for your crowdfunding campaign.

The Good:

JumpStart is unique in that it's designed for a very specific niche - crowdfunding campaigns. However, the sleek design and unique homepage sections from an FAQ feature to a campaign tracker make it a great option for tech products.

The Bad:

It's one of the only themes that doesn't offer a collections list section, so stores that have a lot of categories will find it hard to display them. The theme seems to have a lot of 'quirks' that frustrate users.

Features

  • Built for small catalogs
  • Slideshow
  • Goal-tracking tool
  • 'As seen on' section

Homepage Sections

  • Blog posts
  • Featured collection
  • Image and text
  • Image with text overlay
  • Logo list
  • Slideshow
  • Featured product
  • Newsletter
  • Campaign tracker
  • Map
  • FAQs
  • Rich text
  • Text columns with icons
  • Video

 

What's your favorite Shopify theme? Comment below with what you love and hate about it!

Order a homepage redesign

Leave a comment

Please note, comments must be approved before they are published